The new 7up logo

Here is the new logo of 7up, more colorful than previous versions, returns to the elements of refreshing, lemon-lime elements and bubbles, creating an image more clean and simple compared to previous logos. Although the logo rejuvenate the brand a bit, at first glance the colors are not as convincing, perhaps because we are not used to relate 7up with yellow. We like it, but don’t love it.

For now the image will begin to see in certain countries, except United States, because although 7up is part of Pepsico, in the USA still does part of Dr Pepper Snapple Group.